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Interview with MR Abdelkader Belaroui: light on the future, Belux and CRASC light the way

By Ghada Hamrouche -21/02/20240

In an innovative approach, Belux, leader of public lighting in Algeria, has just sealed a fruitful collaboration with the Research Center in Social and Cultural Anthropology (CRASC). Abdelkader Belaroui, founder of Belux, shares his bold vision focused on research, innovation and the creation of a benevolent luminosity for Algerian citizens. This interview reveals the shared aspirations and ambitious goals of transforming public lighting into an informed, modern and safe urban experience. 

24H Algeria: You have just signed an agreement with CRASC. Why this need and what are your aspirations for this partnership?

Abdelkader Belaroui: We call on skills, researchers, to help us think better and find innovative ideas to improve the future products of Algeria of tomorrow. The partnership signed with CRASC today allows Belux to move forward in the light of the knowledge provided by researchers. We cannot evolve alone; if we are not listening to researchers, universities and research centers, they must guide us towards development and initiative. With their contribution, Belux and other companies we want to see take the same path can go further for urban comfort. The temples of knowledge must guide us to invest precisely for the needs of the citizen and the city of today and tomorrow.

What are the goals you set for yourself?

It’s just lighting. Today, it’s no longer called street lighting, but light furniture. Lighting becomes street furniture, and it is this street furniture that creates urban comfort. It is essential today to fill these arteries so that citizens and their families can enjoy the urban space, especially today, with climate change – the year 2023 was the warmest in history – the Algerian population will live much more outside and spend nocturnal moments. That is why it is necessary to improve the quality of the nightlife, especially what we call in the lighting sector, transform the places into night tourism.

Belux is a corporate citizen that is part of several sponsorship operations in the academic, employment and entrepreneurship fields. What are your aspirations through these approaches ?

Belux has been at the initiative for several years. When the former Head of Government Mr. Mouloud Hamrouche created the first entrepreneur’s fair, we activated to create future entrepreneurs for the management of the city and the management of street furniture, including public lighting. We have always sought to support young people who are taking their first steps in the world of entrepreneurship and professions that revolve around public lighting.

 What does Belux represent today in the world of national and regional street lighting?

Belux is the first private company since independence. It was born in a difficult context and crossed a path in an environment generally hostile to private initiative, but we learned a lot over the years thanks to our participation in international fairs and exhibitions, my participation in international associations related to the city and mainly related to lighting until the start in 1989 of a beautiful international initiative. Great men I knew in the world of light and who created the festivals of light of the city of Lyon. From 1989, we managed with the people of Lyon to create LUCI which is today the Association of Cities of Lights around the world. Light, which is at the heart of our business, is a strategic and determining element of urban planning. It increases the sense of security for the inhabitants of the place. It is a vector of social integration and promotes many rehabilitation programs.

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Street furniture: the comfort of the inhabitants as a priority  

BY SI Merabet Nour Eddine  

After establishing a collaboration with the Research Center in Social and Cultural Anthropology (CRASC) in Oran last week, the founder of Belux, Mr. Abdelkader Belaroui, went to Tiaret. Its objective was to meet the students carrying projects, the local associative movement and some design offices to share its vision focused on research, innovation and creation in the field of urban lighting in cities. According to Mr. Belaroui, urban lighting is no longer limited to its traditional function. Today, we talk about light furniture rather than public lighting. Light becomes an essential element of urban furniture, contributing to the comfort of citizens. It is crucial to furnish these spaces so that residents and their families can fully enjoy the urban environment. Well-designed lighting provides the city with a soothing and improved quality of life without compromising resources. It is about adopting sustainable and energy-efficient solutions, while creating attractive and safe lighting environments. Abdelkader Belaroui, with his expertise in the field of lighting, shared his knowledge and innovative ideas with students, local associations and design offices present during his visit to Tiaret. The collaboration between Belux and CRASC opens new perspectives for the research and development of urban lighting solutions adapted to the needs of the city and its inhabitants. This initiative aims to strengthen the quality of life of citizens by creating a welcoming, aesthetic and safe urban environment, while preserving resources and adopting sustainable practices. 

Start with the customer – find what they want and give it to them. 

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In Algeria, the quest for “a competitive, attractive and sustainable city” is still a distant goal.    

By Fayçal Métaoui -22/02/2024

Several experts noted the problems related to urban planning and questioned the «city of tomorrow» in Algeria, during a debate organized on Tuesday, February 20, 2024, at the Royal Hotel in Oran, by the private company Belux and the Centre de recherche en anthropologie sociale et culturelle (CRASC), on the theme of "Quality of life and competitiveness of the city: reality and prospects for Algerian cities".

Messaoudene, a teacher at the Ecole Polytechnique d'Architecture et d'Urbanisme d'Alger (EPAU), first spoke about the competition between cities to reach international standards and improve the attractiveness and quality of the living environment. “A competitive city is defined by its ability to attract the most residents, investors, businesses and tourists. On a global scale, several rankings have developed to measure the attractiveness, quality and competitiveness of cities. The first ranking cities appeared in the 1970s in France, then extended to international studies conducted by consulting firms and organizations such as the World Economic Forum, Heritage Foundation or the World Bank.” she said.

According to her, the two criteria considered are purchasing power and quality of life. She cited the Mercer 2023 ranking of quality of life in cities. European, Canadian and Australian metropolises top the list. “Algeria is in 189th place in this world ranking out of 241. We still have efforts to make,” warned Maha Messaoudene. 

Hassi Messaoud, la ville paradoxale

She said that a competitive city is one that provides its businesses and industries with solutions to “develop employment, increase productivity and increase the incomes of its inhabitants.” The «competitive city» must therefore be economically efficient.

 “The notion of competitiveness has been broadened to include quality of life and the environmental dimension. Quality of life is defined as the supply of housing, transport, culture, education, innovation, health, safety and all urban services. The environmental dimension refers to natural, ecological resources and all the actions carried out by a city to create a clean and sustainable environment. We cannot rely solely on the economic aspect. For example, Hassi Messaoud is an economically attractive city, but not a residential one. Most of the people who work in Hassi Messaoud live elsewhere,” she explained.

She said that in Algeria, competitiveness is a strategic national issue in the National Spatial Planning Plan (SNAT). In 2013, the National Agency for the Development and Attractiveness of Territories (ANAAT) was created «to monitor and evaluate the application of what is provided in this scheme».

“The objective is to create a qualitative, competitive, attractive and sustainable Algerian city that can meet the needs of its inhabitants and the productive changes and contribute to a true urban culture and identity. This objective results in a set of strategic actions such as the promotion of a sustainable city, the renewal of the urban form, the adaptation of the city to the requirements of economic activities, the preservation and enhancement of the urban ecosystem, combating exclusion and marginalization and upgrading of urban areas with disabilities,” explained the EPAU teacher. But what is the state of Algerian cities? Are they qualitative and competitive?

«Cities ex nihilo, informal cities»

According to her, the old, pre-colonial, colonial cities are suffering from a decline, are being battered by time and by the evolution of needs, practices and lifestyles. It considered that these cities require revitalization operations to be qualitative, healthy and competitive. 

“Intervention in these types of cities is tricky because the sites are already occupied. In Algeria, there are also the Ex nihilo cities, the fragmented city, that of contemporary urbanism. And there is also the autoconstrout city and the functionalist city. These cities are developing on the fringes of the parent city, on the outskirts and contribute to the emergence of new urban centralities, some of which aspire to be promoted to a new rank by becoming autonomous,” she stressed.

An informal city develops, according to her, in the urban interstices challenging public authority. “In these neighborhoods, the elementary rules of architecture and urbanism and social and economic rules are outrageously flouted to the point of causing a spatial, social, aesthetic disorder that contributes to a number of inconsistencies such as the loss of urbanity, the rise of the informal, land and real estate speculation, spatial sprawl at the expense of agricultural land, concentration in large cities, loss of landscape quality, loss of building identity and visual pollution. However, the State has made great efforts to alleviate the difficulties and increase the urban offer and improve the quality of the living environment,” said Maha Messaoudene. 

« Sustainable Urbanization  »

Mohamed Srir, a teacher at EPAU, said that the sustainable city is the one that offers a quality of life to its inhabitants without putting resources at risk. 

“A city that takes into account urban, social, health, cultural and ecological well-being. There is also economic attractiveness and adaptation to climate change. Among the goals of the sustainable city is to achieve carbon neutrality. Every year, we have flooding and drought problems in Algeria (…) In Algeria, we do a lot of diagnostics without taking action,” he said.

The benchmark for making assessments remains, according to him, «Agenda 2030», a United Nations sustainable development programme based on 17 goals (SDGs). “It is a set of challenges: ending poverty, fighting hunger, access to quality health and education, gender equality, access to clean water, use of renewable energy, etc. Goal 11 is about sustainable cities and communities. The 2030 Agenda insists on intervention mechanisms that make use of national and local urban public policies,” stressed Mohamed Srir.

He recalled that in Algeria, the first law that incorporated the notion of «sustainable development» dates from 2001. Other laws have taken into account this notion after (cities, environment, energy, coastline, etc.). “Algeria’s legal arsenal is broad and diverse. The legal framework is there to implement sustainability at the urban level. The Government Council oversees the national strategy for implementing the Sustainable Development Goals through a cross-sectoral committee. This committee defines the roadmap to achieve the SDGs, Algeria being a signatory to the 2030 Agenda since 2015. It is important that the Algerian private sector and civil society be involved in this process,” he said. 

He said that Algeria has set priorities: «housing, sustainable urbanization, risks, environmental impact related to waste management, pollution reduction and access to green spaces».

«The city is the place where men have been sedentary for 70,000 years»!

The architect, planner and scenographer Halim Faidi asked several questions during his speech: "What is our DNA? Who are we? Where are we from? And how do we react? Since 2001, we have isolated the human genome and we have understood that culture is part of DNA. We have to talk about identity, about our geographical and historical space. The greatest danger is to think we are right.”

The architect, planner and scenographer Halim Faidi asked several questions during his speech: "What is our DNA? Who are we? Where are we from? And how do we react? Since 2001, we have isolated the human genome and we have understood that culture is part of DNA. We have to talk about identity, about our geographical and historical space. The greatest danger is to think we are right.”

He continued, “What is the city for? What is the difference between the city and the countryside? How do you define an urban, rural and rural. The city is a living entity crossed by financial, cultural and event flows. Oran was crossed in 2022 by the flow of the Mediterranean Games. What did we learn from this flow? Did we learn all the lessons? Events make it possible to work together. One main rule must be to put the human being at the centre of all devices. People make the city, not the other way around. To make a human settlement, it is necessary to combine five elements: road, earth, fire, water and man.”

“ So we helped create the first nation states in the world.”

Halim Faïdi spoke about the history and identity of Algerians. Algerians who are part of Africa. A continent that has 15,000 years of historical depth. “The oldest library in the world is in Timbuktu, not Oslo. And 3000 to 5000 years of historical and cultural depth is in North Africa. France, Algeria’s last colonizer, is only 1,500 years old. In Algeria, there are Phoenician ports. So we helped create the first nation-states in the world. The Vandals, the Romans, and the Ottomans passed too. The interest we have in inscribing ourselves in what we were, allows us not to isolate ourselves in a single figure, that of saying that we are Arab, that we belong to Arabity. Algeria is an old land full of tangled cultures. The Mediterranean is the place of all passages. Sharing is the evolution of society. The city is the perfect home for sharing: the school, the supermarket, the road…” he said. 

According to him, the digital city is settling in front of the physical city. “It takes services and has the same social codes. In this digital city, you can go in, out, buy, sell, learn, communicate, teach… What will become of cities? Workspaces?  We move more, we consume more energy, we pollute more,” he warned.  

According to him, the architects of tomorrow will be those of the internet who will recreate the social and exchange spaces inside the canvas. “Paradigms will have to be revisited. We are all augmented. Wearing glasses is a way to increase vision. The cell phone is a prosthesis that is moved from the brain. We rely on the phone to memorize the numbers. We are entering an era of hyper connectivity, our brain is already conditioned to accept hybridity,” he warned. 

“In 15 years, Africa’s urban population will grow from 400 million to 1.2 billion. What awaits them is the non-life (blocks of buildings). I’m a (apartment) number, I go through a cage to get a block, and I live in a cell. It’s prison language. People need shared spaces like the street, the alley, the square…” he added. 

Faidi cited Ghardaïa, as a model of sustainable development for 3,000 years, and where Ksar Tafilelt, «the first eco-citizen city in the world», a project launched in 1997. Ahmed Nouh is the founder of his city where local materials are used for construction such as stone, earth, plaster, lime, instead of concrete. 

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BELUX Lighting and CRASC combine their expertise to rethink the Algerian city 

22 février 2024 at 18:21

ORAN – On the occasion of Journée de la ville (February 20, 2024), BELUX Lighting and the Centre de recherche en anthropologie sociale et culturelle (CRASC) have signed an unprecedented partnership. It aims to evaluate and then enhance the impact of light, and public lighting in particular, on cities.

The conclusion of this rapprochement between BELUX and CRASC took place during a study day under the theme «Quality of life and competitiveness of the city: reality and prospects for Algerian cities», which the company organized on Tuesday, February 20 at the Royal Hotel in Oran. 

Several renowned architects and university professors gave lectures on the theme of the Algerian city and the challenges it faces at this convention. Examples include the architect-urbanist Halim Faidi, Maha Messaouden and Srir Mohamed, both teachers at EPAU (Algiers). 

Making Algerian cities more liveable 

The debates focused on how to rethink Algerian cities, especially those in the interior and the South, which suffer from marginalization, poor planning, uncontrolled urban expansion, and the decrease or even absence of green spaces. 

In the end, the various experts agreed that the efforts of local authorities, businesses, urban planners, but also citizens, must converge to make Algerian cities more competitive and more attractive, which offers a pleasant living environment. 


These collective efforts are all the more necessary in a world that is, on the one hand, increasingly competitive, and on the other, increasingly unstable and where energy management is a major issue since the covid-19 episode19 the outbreak of the Russia-Ukraine conflict.

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Belux Lighting and CRASC: an unprecedented collaboration to understand the urban lighting of tomorrow

By Kamel Lamy -24/02/2024

Belux Lighting and CRASC have just concluded an agreement in Oran, raising questions about the link between a manufacturer of street lighting furniture and a research institute in social anthropology. Hanifi Belaroui, managing director of Belux, clarifies: "This agreement marks the beginning of a collaboration that began several months ago, formalized today on the occasion of the city’s national day. It is an alliance between an economic player in the lighting sector and a research centre. As a lighting company, we partner with them as knowledge producers. Together, we reflect on new global and national challenges.” 

 By investing in social research, Belux Lighting seems to recognize the importance of understanding the needs and behaviours of populations in the planning and use of urban spaces. Clearly this collaboration aims to integrate a social and cultural dimension in the development of lighting solutions, in order to better meet the expectations of local communities and optimize the impact of lighting projects on their quality of life.

Lighting remains a crucial element in our urban spaces. But are our cities sufficiently lit? “Like everywhere else in the world, some cities are well lit while others are less so. In Algeria, the authorities have made significant efforts to adopt new technologies, such as LED and solar. However, as with any new technology, adjustments may be necessary at the beginning,” explains Hanifi Belaroui.

Today, the issue of energy conservation and clean energy is crucial. «The energy saving dimension has been an integral part of our thinking since our transition to LED», says Belaroui. We have replaced the old conventional luminaires (sodium, metal iodide, etc.) with LED luminaires with higher energy efficiency. Energy saving is based on quality luminaires and a long service life (the LED guarantees at least 50,000 hours, the equivalent of ten years of use). 

As for the future of street lighting, Hanifi Belaroui says, “We have moved from electricity to electronics. This paves the way for substantial and tangible energy savings.” He also mentions the emergence of «smart-lighting» and «smart cities», with applications integrated into certain luminaires to control lighting via a smartphone and obtain information on temperature, air pollution and traffic. From now on, street lamps will no longer be viewed in the same way. 

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Oran : Socio-Economic Agreement to Value      Scientific Research and Improve Quality Life  

The Center for Research in SociaThe Center for Research in Social and Cultural Anthropology, in partnership with Belux Company, organized a study day about the city on  February 20 of each year                                                                             .  

                                                                                     .This day aims to raise a realistic discussion about Algerian cities in general and Oran in particular 


In this regard, a framework agreement was concluded between the “Belux” Complex and the “Krask” Research Center, with the aim of valuing scientific   research, accompanying scientific research and researchers, and enriching the Center’s Cities and Regions Department                                               .                                                 

This agreement is the first socio-economic framework for cooperation with an economic operator that will benefit society   .                                                


.   The presentation of the topic of public lighting in the city and its importance in providing a suitable environment for living, causing the economic dealer Belux and the research center Krask to consider this subject in order to ensure economic growth, create jobs and improve the quality of life                         


 From there, the subject of public lighting raises a lot of asethetic questions, a framework for thinking and research interests. Specialists and researchers in the field believe that everyone's efforts must coalesce to make our cities more attractive and forward-looking in a more enjoyable living environment                while many cities stive to be competitive from local to national  to internationl"Belkadrosi Essam      . 


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Debate on the city in Oran: «Thanks to lighting, the Algerian rediscovers his country at night»

By Fayçal Métaoui -21/02/2024

«Quality of life and competitiveness of the city: reality and prospects for Algerian cities» was the theme of a debate organized, Tuesday, February 20, 2024 at the Royal Hotel in Oran, by the private company Belux and the Research Center in Social and Cultural Anthropology (CRASC). 

A cooperation agreement was signed, thanks to this meeting between Belux, a company specialized in the manufacture and distribution of lighting and urban furniture, and CRASC. “The purpose of this convention is to exchange expertise and put our knowledge into practice. We have already worked and researched urban spaces, cities and toponymy,” Abdelkrim Hamou, director of the research unit on culture, communication, languages and arts (UCCLA) at CRASC, told 24 H Algérie.

He recalled the instructions of the Ministry of Higher Education and Scientific Research for academic institutions to collaborate with economic and social partners «in the interest of the country and the citizen».

“This is the first stone of a building. The rapprochement with CRASC began several months ago, formalized today by this convention. CRASC has the brain power, scientific capacity and human resources to analyze and dissect the city’s socio-economic problems,” said Hanifi Belaroui, Belux’s Executive Director.

«New angles, under the light» 

In her opening remarks, Hanifi Belaroui said that the research developed by CRASC scientists “has greatly contributed to analyzing and generating social-economic behaviours in relation to our society.” He reflected on the lessons left by the Covid-19 health crisis between 2019 and 2021, such as distance learning, social distancing, solidarity… 

“Widespread generosity across the country has given rise to social practices that have long been hidden but are effective as part of our national heritage. The trips as part of the supply of populations in difficulty allowed to (re)discover our rich heritage furniture and real estate. The need for relaxation and rest areas has also made it possible to discover what our country has to offer. The Algerian rediscovered his city from new angles, under the light,” he said.

He evoked the night occupation of public spaces, the need for light for security and the development of «the rich national heritage». “Thanks to the lighting, the Algerian rediscovers his country at night. The monuments that he meets daily appear with more beauty and sumptuousness. The streetlight has enhanced the value of our monuments, our squares. The history of our public spaces is told at night. The light awakens and awakens. In this context, Belux, responsible operator and citizen, addresses the new aspirations of the populations and establishes an eco-responsible approach so that lighting is part of a highly economic process", said Hanifi Belaroui, recalling that Belux is celebrating its 50th anniversary in 2025.

According to him, urban centres have been transformed into spaces of multifaceted consumption, especially at night. He felt that the future work with CRASC will allow to identify avenues for reflection and find solutions so that «light is an element of social gathering and economic growth».


READ ALSO: Light on the future: Belux and CRASC light the way

« The road to Africa… »

He insisted on «the necessary recomposition» of the Algerian urban space to meet the expectations of the young population «in love with openness». “The city of tomorrow commands new social and economic attributes. It announces new practices that need to be framed. The other dimension that our country assumes the responsibility to assume is this road to Africa, which will inevitably create urban spaces in particular latitudes responding to anchored social practices. In this context, it will be a question of responding to a dual social and economic demand without distorting the ecosystem and enhancing it to increase its attractiveness. This road to Africa, these territories to cross, the responses to populations in terms of treatment of spaces and the materialization of economic patterns await our analyses of solutions. They will have to be the product of rich studies and great insight to reflect the real will to build the road to Africa with the indispensable urban site along its route,” he said. 

National Day of the City

CRASC researcher Hamza Bachiri, who moderated the first panel of conferences during the day in Oran, recalled that Algeria celebrates the city’s national day on February 20 each year.

“This is an opportunity to talk about the city. The department «Cities and territories» of CRASC makes studies on the city in collaboration with architects, geographers, sociologists, artists and men of letters. We therefore want to share our knowledge capital with a leading economic society that works to improve living conditions in Algerian cities. The aim of scientific research is also to improve the living conditions of citizens,” he said.

“The majority of our citizens live in the city. It is also the option chosen by the Algerian State, that of making research centers, a locomotive of economic development and wealth creation in the country.”

The city must, according to him, be attractive to young people. “It must contain all the creative ideas, economic enterprises, entertainment spaces…” he said. He said he spoke on behalf of Ammar Manaa, director of CRASC, who could not be present, «because of professional obligations in Algiers».

Several themes were addressed during the day: «the Algerian city facing the challenges of competitiveness», «the Algerian city and the new urban agenda 2030», «smart cities: economic role and competitiveness», «the Algerian city today or the stretched city: an expensive urbanization in energy», «the city in the near future»..

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National City Day: Competitiveness under discussion

Hamza B. .

On the occasion of the National City Day, which coincides with 20 February each year, a study day under the theme "Quality of life and competitiveness of the city, what reality and prospects for Algerian cities?" was organized, yesterday, at the hotel «Royal» by the Research Center in Social and Cultural Anthropology (CRASC) and the company BELUX. This event saw the participation of several researchers and specialists who discussed this new concept of competitiveness of Algerian cities.

National City Day: Competitiveness under discussion« Cette journée d’étude sera axée sur la réflexion de comment renouveler la ville algérienne, notamment les villes de l’intérieur et du Sud, qui souffrent de la marginalisation, d’une mauvaise planification et d’une expansion urbaine incontrôlée et de la diminution des espaces verts ou de leur absence, parallèlement à l’accroissement du taux du chômage, de la pauvreté, de la délinquance et d’autres fléaux qui ont transformé les villes en points de tension et de pression, au lieu d’être des espaces urbains qui stimulent le développement durable », indique le CRASC dans l’argumentaire de cet événement.
En parallèle, une convention scientifique a été signée entre le CRASC et BELUX. Un représentant de l’entreprise leader dans le domaine de l’éclairage et du mobilier lumière, a salué le rôle du Centre notamment lors de la crise sanitaire du Covid-19. « Le CRASC aussi bien que BELUX, ont pu vivre chacun dans son environnement, des périodes avec leurs incidences aussi bien sociales qu’économiques. Assez particulières pour ne pas dire douloureuses, celles-ci vécues respectivement dans nos institutions, avec nos collaborateurs, parmi nos familles, ont révélé des attitudes parfois contradictoires et parfois salutaires. Des analyses du CRASC sur les situations extrêmement critiques, souvent anachroniques, ont révélé que notre population, comme à son habitude, grâce à sa résilience légendaire et à son intelligentsia, a su réagir à ces épiphénomènes en prenant des attitudes sociales, culturelles, économiques, qui aujourd’hui nous amènent à redéfinir, mais surtout revaloriser plusieurs composantes de nos pratiques sociales, souvent enfouies, et identifier des objectifs économiques », analyse notre interlocuteur.
Pour l’architecte Benlabiod Mourad, de Constantine, le sujet de cette rencontre est très important pour ne pas oublier la dimension de la ville.

Rethink the city

 “ Maybe it’s time to rethink the city. Now, talking about the city with its specificities, and we have had, in the recent past, trials that have opened our eyes a little to review our urban spaces to be able to use them in a more rational way. It is true that the measures to be taken are multifaceted and multidimensional. We cannot stop at one criterion. The criteria are sociological, first of all, economic, cultural, to mention only these three points, and with all that this can generate as reflection. So, what most appealed to us during this day is what has happened since 2019. People learned and were forced to distance themselves. So that means they needed a little more space, and that space didn’t exist at times. So we thought we needed to revisit this more fixed space, redefine it, improve it, furnish it, etc.,” he said..
In addition, Hamza Bachiri, Permanent Researcher and Head of Division Cities and Territories at CRASC, told us that this study day is an opportunity to establish cooperation between a state research institution and a private company. «This meeting is a platform that represents an opening on the themes of the Algerian city that records several changes and a real dynamic that influences the life of the citizen». 
About the competitiveness of Algerian cities, Messaoudene Maha of the École Polytechnique d'Architecture et d'Urbanisme EPAU presented a paper on the theme «the Algerian city facing the challenges of competitiveness». She explained that “In the face of globalization, competition between cities is growing. Cities are engaged in a race to reach international standards, improve their attractiveness and the quality of their living environment. A competitive city is identified by its ability to attract the most inhabitants, the most investors, the most tourists, the most businesses. Then on a global scale, several rankings were developed to measure the attractiveness, quality and competitiveness of cities. The first Ranking Cities appeared in the 1970s in France and subsequently expanded to other international studies conducted regularly by consulting firms and international ranking bodies, such as the World Economic Forum, Heritage Foundation, Mercer and the World Bank,” she said, citing examples where, unfortunately, Algerian cities are poorly ranked in these rankings based on a number of criteria, including purchasing power and quality of life.
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Urban space: The Algerian city facing the challenge of competitiveness

From our special correspondent in Oran: Lyes Mechti

Urban planners and specialists in urban anthropology called, Tuesday in Oran, for studies aimed at deepening reflection on Algerian cities, particularly in the interior of the country and the South, which suffer from poor planning and anarchic urban expansion. Their attractiveness, reduced to the lowest level due to various tensions exerted on them, could very well improve thanks to the potential they enjoy, provided that sustainable development is there.

Speaker during a study day under the theme «The quality of life and competitiveness of the Algerian city: reality and perspectives», organized jointly by the Research Center in social and cultural anthropology (Crasc) and the private group Belux Eclairage, experts in the field of urbanism have indicated that Algerian cities have evolved in a way that has not allowed to frame the territory in a vision of competition. According to them, they do not yet have all the conditions to play the role of international metropolises, because they do not yet have enough functions, activities and services.

«There are not enough well-equipped and well-lit spaces offering the services and services needed by the inhabitants,' the experts point out. They claim that new fragmented urban spaces have emerged in rupture with the existing city, causing dysfunctions in the management of these urban complexes. Algerian cities were then marked by considerable transformations, resulting in «socio-spatial reconfigurations, an alteration of urban identity and uncontrolled urban mutations». Hence the need to intervene on the factors that have made the conditions of competitiveness of these cities are not met and their attractiveness is reduced almost to nothing.

The research-business alliance

For the President of the Scientific Council of Crasc, Dr. Mustapha Medjahdi, 'The Centre for Research in Social and Cultural Anthropology has always been concerned with questions relating to the development of our agglomerations, through studies and reflections made around some of the country’s major cities, including Algiers, Tizi Ouzou, Oran and Constantine”.

According to him, the rapprochement between researchers and economic operators is highly desirable, so that 'the solutions proposed by scientists to the various urban problems experienced by the city can be implemented by economic enterprises'. This is why, at this meeting, CRASC signed a partnership agreement with the Belux group on the exploitation of research results in sociology and anthropology, in order to benefit Algerian cities and its inhabitants of concrete projects.

Hamza Bachiri, Permanent Researcher and Head of the Cities and Territories Division in CRASC, said the day is an opportunity to establish cooperation between a public research institution and a private company. «This meeting is a platform that represents an opening on the themes of the Algerian city that records several changes and a real dynamic that influences the life of the citizen,» he said.

For his part, the co-manager of the Belux group, Hanifi Belaroui, assured that the partnership agreement concluded with Crasc should make it possible to address countless areas of reflection on the subject of the city and provide “solutions so that light is this element of social gathering, but also of economic growth. According to him, our urban space must necessarily be recomposed with the expectations of our young population who love space and openness.

«The city of tomorrow commands new social and economic attributes and announces new practices that need to be framed,» says Belaroui. And to evoke the future urban sites along the route of the Trans-Saharan Route, stating that it will be, in this context, to meet a double demand, social and economic, without distorting the ecosystem of the territories crossed. 'This road to Africa requires solutions from our analyses. They will have to come from rich studies and a lot of insight,' he concluded.

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Hanifi Belaroui, co-managing director of Belux: «Urban lighting follows international standards»

 From our special Correspondent in oran : Lyes Mechti

The joint manager of the Belux group, Hanifi Belaroui, gives us, in this interview, his opinion on the state of urban lighting in Algerian cities. He explains that preliminary studies of lighting projects are important to determine the levels of illumination of the targeted locations.

Why is Belux interested, as he is today with CRASC, in urban anthropology?

This kind of thematic meeting is not new to us. We have had to organize study days on economic topics in the past and participate in national and international thematic fairs. With CRASC, we have opened a cooperation project, for several months already. On the occasion of the National Day of the city, we decided to concretize our cooperation by signing an agreement to formalize this rapprochement between a research center and an economic operator.

It is with the aim of finding a symbiosis between two entities that wish to contribute to the resolution of the upheavals that the city is undergoing, especially after the period of the Covid-19 pandemic19 and the impact it has had on citizens' movements and the habits of their daily lives. The return of night tourism, lost for several years, and the need expressed in lighting prompted us to engage in reflection on certain socio-economic aspects of the city. With CRASC, we seek to study these aspects, understand them and propose solutions to highlight them.

As a lighting professional, how do you see the place of light in our cities today?

Generally speaking, in all countries of the world, there are areas that are better illuminated and illuminated than others, areas that are a little neglected, and others that local authorities are more focused on being strategic economically, safely, and otherwise. Our cities are no exception. But what is certain is that the public authorities, for many years, have made great efforts and devoted large budgets to switch to new lighting technologies such as LED and solar which, technically, allow to make great energy savings.

It must be said, however, that these new technologies are not always perfectly mastered, hence the fact that some places and areas are either excessively lit or poorly lit. But we can also find perfectly lit places. This of course refers to the importance of preliminary study of lighting projects.

What does Belux propose in this sense? 

First propose a capitalization of 50 years of experience. In the area of training, for example, we signed an agreement with the Ministry of Vocational Training in 2002 to train technicians from local authorities free of charge and to include lighting in training modules.

Should we opt for delegated management to better enlighten our cities?

This is not the only way to achieve better public lighting management. But it must be admitted that delegated management has developed well in certain sectors, including household waste collection, drinking water supply and others. It also creates new sectors of activity, develops new economic activities and creates new economic enterprises.

In fact, you have always defended the idea of creating young companies specializing in the installation, maintenance and maintenance of urban lighting. What is it exactly?

We are manufacturers and suppliers of street lighting equipment, but we do not make the installations. Very often, in the projects for which we are asked, we are asked to recommend installation companies. I don’t think there are enough companies that specialize in this area. Young companies are much more multidisciplinary, specialized in construction in general, and deal with electricity, gas but not specifically in urban lighting as exists in other countries.

Some users of the East-West Highway do not understand why such road infrastructure is not illuminated like national roads...

A highway does not need to be lit because there are no passers-by and vehicles are equipped with lighting. This is the principle of street lighting. But a national road is lighted at least to have functionality and safety lighting. It is sometimes necessary to over-light intersections to attract the attention of motorists. And all this is defined by international standards and requirements. But we find that they are not always applied in our country, since we sometimes find places over-lit and other under-lit.

What is the role of innovation in what Belux produces?

Our philosophy is essentially based on quality. And to make quality, it is clear that we must innovate. For us, innovation can be Algerian or foreign, so we have to go and find it where it is. For example, we have just signed a partnership with a foreign company to develop a new range of products called Biodiv.

It is a system that uses artificial lights with colors and tones adapted to the different animal and plant species, thus avoiding the harmful impacts on the nocturnal fauna. This system filters the colours in the light spectrum of the LED lamp to protect sensitive plant or animal species. We also have products that fit into what is called Smart lighting” and the «Smart City». 

Have you attempted to export your products to foreign markets?     

In September 2023, we participated in an international exhibition in Paris where we were able to have contacts with participating African companies. And this is where we had a first contact with a Cameroonian company, whose head came later in Algeria, last January, to formalize our partnership agreement with him on the opening of a liaison office of Belux in Douala. Other agreements will be concluded and announced in due course.

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National City Day: The key elements of a modern city

From our Oran office: Amel Saher

What is the relationship between light, public transport, innovation, scientific research and quality of life and the city? Which social and economic actors influence urbanization and its dynamics?

Some answers to these questions were provided during a study day organized jointly by CRASC and the group «Belux», on the occasion of the National City Day which coincides with February 21.

The event, which was held at the Royal Hotel in Oran, was marked by the participation of lecturers, researchers at CRASC having carried out work in different sectors related to the themes addressed.

First of all, you should know that this study inaugurates a partnership between the Center for Reasearch in Social and Cultural Anthropology (CRASC and the "Belux" group. In this regard, the communications manager of the research center, Ms.Sabrina Refas, Said that this is the first agreement of its kind with a private economic partner. Its main objective is the result of research in sociology and anthropology, and therefore to benifit Algerian business, through the realization of concrete projects on national scale. For his part the general director of "belux", Hanifi Belaroui, welcomed this partnership."The studies developed by CRASC rsearchers have greatly contributed to analyzing, first , and then generating, socio-economic behaviors related to or society," he indicated. Addressing the main theme of the study day and the link with the activity of his group,he noted the importance of light in process of urban construction.
 «Light was becoming indispensable for security needs, first, then for travel, highlighting the rich national heritage in a new light,' he said. On another note, Professor Maha Messaoudene, from the Ecole Polytechnique d'Architecture et d'Urbanisme d'Algiers, addressed, in his communication, the challenges of the competitiveness of the Algerian city. In this regard, he observes the rise of globalization in recent decades, which, according to her, has changed the order of things. Therefore, adds the intervener, the question of the competitiveness of territories promoted by international organizations has become «more than ever an undeniably strategic issue». 'While the competitiveness of urban areas has for a long time been understood through the economic approach based on quantitative measures (GDP, GNP, unemployment rate), more or less recent scientific developments have allowed this notion to take a new impetus, integrating other dimensions related to quality of life, such as housing, environment, transport, culture and urban services,' continued Professor Messaoudene. For his part, Professor Sassi Boudemagh, University of Constantine 3, highlighted the role of universities, businesses and governments and civil society, promoting new professional opportunities and creating an environment conducive to innovation and economic growth.

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Communication Mr Ould Kaddour CEO SONATRACH


The delegated management by Belux lighting


Scientific Contribution  

In the Press 

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 Maintenance, public lighting, green spaces: Thousands of jobs for young people to seize

The private Algerian public lighting group, Belux, organized yesterday at the Hilton hotel in Algiers a kind of job fair, where officials tried to demonstrate to elected officials and business leaders that there is «many opportunities to create small businesses for the benefit of young people» in our country and therefore to reduce unemployment. The meeting was attended by heads of employers' organizations, such as the FCE, Forum of Business Leaders, the CIPA, the Confederation of Industrialists and the AGE , association of business leaders, as well as the managers of institutions in charge of employment and the financing of micro-enterprises such as Angem, an agency for the management of micro-credits or Ansej, a national youth employment agency, has attracted many young project leaders and is very interested in the prospects of this initiative. “Many jobs can be created for the benefit of unemployed young people (…) It is enough for elected officials (who were sensitized during this meeting) to abandon certain activities such as lighting, maintenance, management of green spaces” to see directly the impact of this finding on employment, she explains. This call is aimed primarily at local authorities that are responsible for this type of activity for the benefit of their fellow citizens.Yesterday, there were about fifty young promoters jostling at the doors of the tent set up by the organizers, to inquire about the choices and procedures available to them. What shows the interest of this initiative, the first launched by a private company, is the presence on the premises of the Minister of Vocational Training in person who wanted to provide a kind of encouragement to the various sponsors. Mr Khaldi replied clearly that it was 'at the initiative of the partnership committee which brings together economic operators to make proposals, particularly for the training component'. In order to better highlight the important concern of employment on all the institutions of the country, Mr. Hamiani recalled that employment will be «one of the flagship themes» inscribed in the next tripartite. A way also to say, for the boss of the Forum of Business Leaders, that this issue is crucial for the government and for everyone. Mr. Hamiani links this debate to the need to review other issues such as investment financing, but also “the role of the private sector in national economic policy”. Belux not only presented brochures to his guests, but brought back specialists and consultants in business creation to explain the mysteries of the «business environment in Algeria» and «the arrangements to take before undertaking» through twenty key questions. It should be noted that the Belux group is committed to taking charge of training, in its school in Oran, in various professions in the field of lighting more particularly, including the new profession of installer. According to its managers, it intends to «create a network of companies specializing in maintenance and public lighting» by taking advantage of existing financing formulas.

by kaddour D, n K. Daghefli , 12 May 2011

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BELUX Eclairage exhibits its innovations for sustainable cities at the Innopolis Expo in Paris

The lighting company BELUX participated, within the Committee of African Cities, at the Innopolis Expo Fair held in Paris, on September 19 and 20, 2023. This exhibition brings together innovations dedicated to connected cities, energy transition, sustainable cities and the attractiveness of territories. This is the very first time that a Maghreb company exhibits its products in France in the field of lighting.The presence of the Algerian company at this meetingyou, once again illustrates its desire to be at the heart of innovations and underlines its motivation to penetrate the vast African market. Its approach meets the new objectives outlined by the President of the Republic, Mr. Abdelmajid Tebboune, who opened the African market to Algerian products, encouraging national companies to conquer it.During the exchanges and round tables, on the sidelines of the exhibition, BELUX Eclairage has presented its project and vision of African cities in the face of demographic, health and climate transformations.Indeed, with global warming, people are at risk of investing more time in the public night space, including in Africa. Therefore, it is necessary to think, more particularly, about spaces of conviviality as well as playful and sports spaces, by proposing innovative products respectful of environmental values. As such, innovative and environmentally friendly products and biodiversity will soon be manufactured in Algeria by BELUX for local and African markets.Moreover, aware of its position as a national leader in the lighting sector, BELUX offers its expertise and experience, by relaunching its exhibition spaces «Bab Arziou», in Oran and «Portus Magnus Expo», in Bethioua to dedicate them to innovation in the field of light. 

by Redaction A360 , 26 September 2023

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Exports excluding hydrocarbons: Belux Eclairage to conquer foreign markets

By participating on 19 and 20 September in the Committee of African Cities, at the Innopolis Expo Fair held in Paris, the company Belux Eclairage, headquartered in Oran, became the first Maghreb company to exhibit its products in France in the field of lighting. 
 According to its managers, the presence of the Algerian company at this meeting, once again illustrates its desire to be at the heart of innovations and underlines its motivation to penetrate the vast African market. His approach thus responds to the new objectives outlined by the President of the Republic, Abdelmajid Tebboune, who opened the African market to Algerian products, encouraging national companies to conquer it.
 During discussions and around tables, on the sidelines of the exhibition, the campany belux lighting presented its project and its vision of African cities facing the demographic, health and climatic transformations which are affecting them. Indeed, with global warming, populations risk investing in public spaces at the night for longer, including in Africa.

Therefore, it is necessary to think, more particularly, about spaces of conviviality as well as playful and sports spaces, by proposing innovative products respectful of environmental values. As such, innovative products that respect the environment and biodiversity will soon be manufactured in Algeria by Belux Lighting for local and African markets. 
 In addition, aware of its position as national leader in the lighting sector, Belux Eclairage offers its expertise and experience, by relaunching its exhibition spaces «BabArziou», in Oran and «Portus Magnus Expo», in Bethioua to dedicate them to innovation in the field of light. 

By R.O , 10 Octobre  2023

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Belux offers its services

The management of public lighting in cities was the focus of a debate organized yesterday at Sofitel. Under the patronage of the delegated ministry in charge of the city, and at the request of many presidents of APC, heads of daira, managers of local authorities, representatives of walis delegates and ministries, the company Belux which recently participated in the Maritime Pins at the Urban Furniture Fair, organized this meeting restricted to the city of Algiers, to answer more broadly the questions essentially related to the development and urbanization of cities, and also the modernization of public facilities. 
Belux specialized in the only office of study delegated management of public lighting and urban equipment, and this, for 30 years, wanted, through this meeting, to expose its background and its experience in this field, currently far from being mastered at the level of municipalities, particularly in the capital. 
In his speech, Mahmed Mezmaz, chief of staff of the deputy minister, says that this company has managed to impose s in several cities of Algeria in the image of Oran, Blida, Sétif and many others. 
Thus, it is the turn of the municipalities of Algiers to put it and give more importance to public lighting. There is security of citizens.
Mr Cherbe Sid Ahmed, technical director at the Belux level, highlighted the importance of managing public lighting in a city.
According to him, such an operation requires the intervention of an office specialized in the field. «Good management allows each city to preserve its architecture in the best conditions by using technological means to eliminate the anarchy that prevails in most Algerian municipalities» he will say. In addition, he suggested to the young graduates to create their own companies in the field of the study of public lighting management, stating that his company will contribute to their training. 

During this debate, most of the presidents of APC appreciated the initiative of Belux but, did not miss the opportunity to raise before the chief of staff of the minister delegate of the city, the budget problem, the first obstacle to the realization of their projects.

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Companies: Belux opens to architecture students

In order to strengthen the educational and didactic links under the university curricula, the Oran company Belux, specialized in public lighting and the manufacture of street furniture, organized, last week, a meeting under the theme «Urban design to better live the city». To this end, the company welcomed in its exhibition space «LIGHT ACADEMY» of hai Akid Lotfi, about forty students of the faculty of architecture of the USTO Mohamed Boudiaf accompanied by their tutors Mrs Kettaf and Affane.The meeting, in the opinion of the participants, was of an excellent level thanks to the quality of the presentations and the debates. Perceptions of urban design are intended to improve the living environment in an agglomeration and at the same time social places. To this end, the director of marketing did not fail to emphasize that urban design must above all use light as a means to integrate it into the design of nocturnal urban atmospheres to better live the city. The highlight, she added, should highlight the rich architectural and historical heritage of the city in general and the exceptional character of the sites and remains symbolizing its history. By    16 - 06 - 2015
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Belaroui Hanifi(Belux), an enterpreneur who wants to"innovate" and "leave a mark"

   Lighting is good. Doing it with great aesthetic quality and at a lower cost is even better. This is what Belaroui Hanafi thinks who is «born» in Belux, the company launched by his father in 1975 that he runs today. Portrait of an entrepreneur for whom success is not just about making money but leaving a «footprint» in his field of activity.  After 37 years of existence, Belux, the first private company after independence, is a national company. Today, its products are in all regions of the country. In addition to the lighting used in the Algiers tram, it provided several major cities in the country. To reach a higher stage, Hanafi does not believe too much in the generosity of the market. «We must always innovate and be more efficient» A rapprochement of the Ministry of Vocational Training, additional training and a permanent upgrade, are essential for him. “In 2002, an agreement was signed with the Department to include training in the lighting trades. To be competitive, we constantly train our staff. The human factor is very important.” Competitors? Even if they are usually importers, opportunity seekers, they are not seen with a bad eye. “The sun is rising for everyone. What interests us is to live up to our investment ideas. We organized the Salon national de l'Eclairages, the Journées de la Lumières in 2001, but we never left as teachers. Our goal is to raise awareness. We are investing for the long term.». «"MY DESTINY IS INTIMATELY BOUND TO BELUX"»Belux, a company manufacturing and distributing public lighting and urban furniture, was created in 1975 by his father. Hanafi was attached to it from an early age. The reason is simple: he was born there. "My destiny is intimately linked to Belux." Hanafi Belaroui, well into her thirties, the intello air, the taste for taking risks and the entrepreneurial adventure coming out of each of her remarks. He is a ready-made businessman, these young people who believe in their vocation. "I have fallen into the business since the age of 16." At a very young age, he did several internships in Europe, notably in Italy. He then enrolled in the Business School ofParis And graduated. In 2022, he returned to Algeria. Immediately in the bath thanks to his adaptability, his visions and his managerial skills, he emerged in 2008 as CEO. But in the meantime, Belux, with 250 employees, has grown. It has become a leader in the national market. Staying the course and moving forward is not easy. Hanafi is already elsewhere."i wanted to change habits. The big challenge was not the management of the company, but get the prescribers to adhere to the implementation of new forms of lighting. Previously, there was functional lighting. But it was not only necessary to light it, but to do it well, at a lower cost, while taking into consideration the aesthetic aspect. ' Today, Belux products are popular in the market. «The gratifications of the citizens in several of the wilayas where its products landed,» he tells us. «ANY SYSTEM IS PERFECTIBLE»Young entrepreneur, Hanafi is a member of the FCE. Because in this employers' organization, you are not young, less young or other, you are an entrepreneur ,  The boss of Belux, who is a member of the FCE executive, points out: 'A Forum is a crossroads in which we enrich each other. The overlap of experiences is vital for entrepreneurs. Being among bosses motivates me enormously. Plus, it allows us to voice our concerns.” Hanafi believes in employer unionism. But in her own way. The business environment is not at its best, but it does not give in to the pessimistic temptation, not even alarmist. “Any system can be improved. There are things that go wrong, but there are also beautiful things. Everyone’s duty is to always do better." Serenely. He believes it hard. "We are investors. We believe in what we do, because we are the true wealth of this country. Success is not always about making money, but about leaving your mark on your business. Innovation is Belux’s credo." «Forever», says Hanafi.  

BY Ingrachen Amar 29 - 01 - 2013

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CONSTANTINE: Belux “sells” light

“Our job is to sell light.” It is in these meaningful and simple terms that Hanifi Belaroui, the manager of Belux, sums up the objective of his company. For more than 35 years, the company has specialized in beautifying and equipping the city, with lighting, fountains, garden benches, plant pots and other products for urban living. It is therefore under the slogan “The difference to better live the city” that Belux organized an exhibition of its new collection of the year 2013, which includes more than 300 different products intended mainly for lighting and city planning. The exhibition has been held at the Malek-Haddad Palace of Culture since Sunday and will last for several days. “We came to Constantine in order to provide our help and know-how in order to be able to improve the quality of existing products on the Algerian market,” said Mr. Belaroui, which then spoke about the importance of the quality of products for the enhancement of urban life. “We always try to ensure that our products are typically adapted to the culture and traditions of the city.”


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Certification and standardization of companiesonly 10% of standards are adopted    

Algerian companies have little interest in the standardization of their products and production processes. As proof, of the 7,500 existing Algerian standards, only 10% are currently adopted by companies. This reluctance has generated a shortfall of 260 billion dollars for Algeria since independence until 2013.


The low demand from companies for standardization and certification was deplored today at the third edition of the «Algerian Business Days», organized by the Forum of Business Leaders, under the theme of “standard, tools for competitiveness, growth and protection”. A situation that the specialists and experts as well as the heads of standardization bodies present at this meeting cannot explain, all the more so since the national standardization programme offers financial aid of 300 million cents for any company wishing to obtain certification. This without forgetting the contribution of such a procedure in improving the competitiveness of the company and its positioning in relation to its competitors.    

According to Ahmed El Antri Tibaoui, acting president of the FCE, standardization is a shared responsibility between authorities and business leaders. It is one of the fundamental requirements for Algeria’s accession to the WTO, hence the need to facilitate the process and put this issue at the center of the concerns of both governments and business leaders.

But on the ground, the situation is bleak. «Of the 7500 existing Algerian standards, only 10% are currently adopted and applied by companies», regretted the Secretary-General of the Ministry of Industry, who stressed that standardization is today a prerequisite and an imperative of globalization. 

While claiming that the public authorities have set up bodies whose mission is standardization, accreditation and metrology, the representative of the ministerial department of Bouchaoureb said that efforts are being made to encourage businesses.  We are in a phase of learning and standard-setting,” she added, but the results are still insufficient.  

Abundantly in the same direction, Hanifi Belaroui, executive member of the FCE, will say that the contribution the norm to the Algerian GDP is 0.04% while it is more than 4% in France. According to him, the non-adoption of standards has led to «a shortfall of 260 billion dollars for Algeria since independence until 2013».

Ratiba Chibani, Director General of the Algerian Institute of Standardization (IANOR) took this opportunity to reproach the members of the FCE for their lack of interest in standardization. «Few members have expressed their needs in terms of standardization», she noted before pointing out that companies do not contribute financially to Algeria’s participation in international standardization laboratories.

Aware of the issues and the importance of standardization, the stakeholders at this meeting made a series of recommendations. This includes strengthening the bodies and institutions in charge of the framework of the Algerian normative system, the involvement of all stakeholders in the development of standards and the upgrading of legislative and regulatory texts taking into account the current context. There is also talk of the creation of a regulatory marking (CE equivalent in Europe) for products complying with technical standards and reinforcement of awareness campaigns to explain the importance of standards in the economic development of a country.

Khelifa Litamine 11 nov. 2014

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A builder of tomorrow

Hanifi Belaroui is a young entrepreneur whose desire to undertake and succeed is stubborn. It is a question of vocation. At the CTF headquarters where we met him, we immediately felt in him the stuff of an entrepreneur. For him, “business” is a question of “vocation”, “innovation” and “dedication”.

Hanifi Belaroui, did not come by chance in the business world, He was simply born there. Belux, a manufacturer and distributor of street lighting and street furniture, was founded in 1975 by his father. Hanifi was attached to it from an early age. "My destiny is intimately linked to Belux." Charming and relaxed, with a taste for innovation and creation, Hanifi Belaroui is an accomplished manager. Proud of who he is and what he does. Born in 1979 in Oran, he comes from this line of young people who believe in their vocation. "I got involved in the company at the age of 16." Very young, he did several internships in Europe. After his studies in Algeria, he enrolled in a Business School in Paris and graduated. In 2002, he returned to Algeria, and gradually applied his knowledge. Thanks to his adaptability, vision and managerial ambitions, in 2008 he became the Managing Director of the company. Staying the course and moving forward is not easy, but Hanifi is already elsewhere. “At Belux, we work daily to enrich our thinking in order to help change habits. The challenge was not only to continue to develop the company, but also to sensitize prescribers to implement new forms of lighting. Previously, lighting was installed for a functional purpose. Today we can illuminate better, at a lower cost, while highlighting the urban space, we do not illuminate Ghardaïa as we illuminate Constantine”. With its 250 employees, and rich 38 years of experience, In addition, born great thanks to the greatness of its founder, Belux has grown and has become the major player in the national market of light and urban furniture. By its differences and seriousness, it has asserted itself in the national market. In addition to the products installed on the trams of Algiers, Oran and Constantine, it supplies all the cities of the country where its products are recognizable. The progress made by this young entrepreneur is remarkable. They already reveal the qualities of a great builder.
When a company achieves some growth, it aims to expand internationally. For Belux, it is not excluded, but it is not on the agenda either. «Algeria is a big country with big projects where a lot of things have to be done» says Hanifi Bela roui. “There are highways, streetcars, new cities, and all the projects in the government’s five-year program.” To get to a higher stage, Hanifi doesn’t believe in the generosity of the market. «We must always innovate and be more efficient, we are in phase to release very soon a new range of LED luminaires using solar energy of which we hold the Patents». 

Competitors? “Even if most of them are importers, they enjoy the respect of Belux to which any Algerian economic operator is entitled. “The sun is shining for everyone. We are interested in living up to the ideas we defend.” “We organized the first National Lighting Fair in April 2000 and the first Algerian Days of Light in April 2001, to raise awareness and raise awareness of the role and dimension of lighting in the city, but never as donors of lesson". A rapprochement with the administration, additional training and a permanent upgrade, are essential for him. 'In 2002, we signed an agreement with the Ministry of Vocational Training to jointly develop specialities in lighting-related professions. This convention allowed to train more than a thousand Algerian executives, technicians and engineers. To remain competitive, we are constantly training our staff. Human capital is very important in our society.” 

Even if the business environment is not at its best, Hanifi Belaroui does not give in to the pessimistic temptation, not even alarmist of some «Any system is perfectible. There are things that go wrong, but there are also beautiful things. Everyone’s duty is to always do better.” Since May 2011, in Algiers, we have initiated meetings on entrepreneurship and opportunities for business creation “Indeed, on a concept that we have developed, we asked all national actors and decision-makers to implement a policy of business creation in urban management through delegated management. This ranges from the maintenance of green spaces and roads, to sanitation, sanitation and cleanliness, to signage, communication and lighting. ' “This year alone, we will organize meetings in Batna, Msila, Annaba, Djelfa and Constantine, dedicated to business creation. Indeed, in relation to the governmental mechanism of 22 February 2011, intended to boost investment and promote the creation of businesses, we help to encourage and support young people interested in setting up businesses in the sector of installation and maintenance of street lighting and street furniture by providing them with distribution guides, investment guides and detailed documentation.”

“At the CTF, we are not young, old, big or small, we are entrepreneurs.” Hanifi is also a member of the executive council of the employers' organisation. The Forum of Business Leaders is a crossroads in which we enrich each other. Sharing experiences and exchanges are essential for all of us” Despite her young age, Hanifi Belaroui has the flair of the manager and great ambitions. We are investors. We believe in what we do because we create wealth in our country”. «The success of a company is not only expressed by its turnover, but also by the moral and human values it inspires and the footprint it leaves in its wake». 

4e trimestre 2012

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BELUX launches Renewable Energy Information Centre

The company Belux announces through its Managing Director, the launch, during this year, of a Renewable Energy Information Center.

To this end, a call for specialized skills in this field has been launched. It invites interested researchers to get closer to this information center that will be located in the exhibition space Bab Arziew de Belux located in Haï El Emir in Oran.

According to Abdelkader Belaroui, Director, this national information center complements the ambitious renewable energy development program, whose main axes were launched in 2011 by the government.

Wednesday, January 4, 2012

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The management of SMEs at the heart of debates

With 36 years of experience in a field that has experienced ups and downs in our country, Belux officials raised the issue of management and follow-up that new entrepreneurs face. Yesterday morning, the conference room of the Emir Abdelkader Islamic University hosted the meeting-debate on “business creation in urban management through delegated management” organized by the lighting company Belux. Of course, the room was not crowded, but we noted the presence of several business leaders, academics, executive directors and the representative of the wali of Constantine. One of the main focuses of this meeting was the support and supervision of SMEs. With 36 years of experience in a field that has experienced ups and downs in our country, Belux officials raised the issue of management and follow-up that new entrepreneurs face: “The West has for years relied on SMEs, because they are the engine of any industry. For urban management, there are two conditions: market and financing. In the field of street lighting, the market is open. Before, there was in each wilaya a public company that dealt with the manufacture and maintenance of the electric poles, this is no longer the case today, there are only six or seven companies from which a lack of supply.

Those who want to invest in this sector, I will tell them that there is room, let us not forget that in Algeria there are about 1,500 municipalities and that each one needs light points, it is a huge market and according to the estimates of 2005, the need for light is 200,000 poles per year,” said Adbelgheffar Abbou, a member of Belux’s management. The latter will also specify that the failure rate of newly created SMEs is high because support is not assured; moreover, he adds, the entrepreneur before applying for a credit, must be convinced by his idea because a company is created to last a long time. Hanifi Belaroui, who is also an executive at Belux, focused on the quality and know-how that microenterprises lack. “Our cities have become less liveable in recent years because young entrepreneurs often lack imagination, yet little is needed to beautify our cities. Our support is more technical. In 2006, we signed an agreement with the Ministry of Vocational Education and Training and we have coached 1,000 young people through several wilayas and still today we want to bring our experience in the field of lighting to SMEs, the design offices and even the technical departments of the municipalities,” he said. Finally, speaking as a guest, the director of Ansej, Mr. Belmili, raised the problem of the supervision of young beneficiaries of credits, even if Ansej, he explained, closely follows future business leaders upstream and downstream of the realization of their projects, Nevertheless, the expertise of specific bodies and directorates in several areas is crucial. He will cite the case of the Environment Directorate which supervised the new household waste collection companies. In this capacity, Mr. Belmili revealed that for the Ansej and CNAC devices, 40 SMEs have won the waste collection markets, and 60 for the development of green spaces. For public lighting, a study is underway to identify the number of micro-enterprises that will be selected. 

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Belux meets around «Urban management through delegated management»

The Belux group, specialized in the manufacture of street lighting furniture launches, from 1 May, a cycle of meetings of awareness and information actions through several wilayas of the country to debate with all operators and stakeholders concerned with the creation of companies. These panel discussions, according to the schedule established by the group, will begin on May 1 in Oran at the Bab Arziw exhibition space in the Miramar and Tlemcen neighborhoods, followed on the 11th of the same month in Algiers and in June in Sétif and Ghardaïa and, during the months of September and October respectively in Tizi-ouzou, Constantine, Ouargla, Hassi Messaoud and Aïn Defla. The DG of the Belux group, Mr Belaroui, wished to recall on Wednesday that «These meetings under the theme «Urban management by delegated management», are organized in response to the concerns of the authorities in line with the implementation of the Government Council mechanism of 22 February. It is, he continued, the revitalization of investment operations to better live the city. In this context, it launches an appeal and invites all local authorities, business managers, executives or those concerned as well as specialists from management schools and academics to participate in these meetings to enrich the debate for a real entrepreneurship. 

BY Tegguer Kaddour ON 28/04/2011

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